A) How can one evaluate highly intangible services? (Illustrate your answer with a specific intangible service).

B) Since services are known to be inseparable, that is they are produced upon demand and typically consumed when demanded, what can service providers do to facilitate the orderly consumption of services that consumers do want? Illustrate your answer with an example drawn from your personal experience.

C) Discuss a service encounter that you have had recently that was disappointing and not consistent with prior experiences with that service provider. What might the service provider do to improve the uniformity of the service that they provide? Illustrate your answer.