I want 2 copies of the same assignments word limit 2500 each assignmnet

Please the check the attachment and write the the headings also Harvard ref

• Arnold, D. and Smith, S (2013). The handbook of Brand Management. Edition 9^th Volume 10^th Published by McGrew Press Page Number 67-78
• Kapferer, J and Brown, J (2014). The new strategic brand management. Creating and sustaining brand equity long term; Edition 6^th Vol 9^th Printed by McGrew Press