For the Unit II Web Assignment, you are asked to introduce a new start-up organization, the product/service, and the
general operation of the business. This should be an original idea including a thorough discussion of the basic business
model with a focus on Internet marketing as applied to the customer value proposition within your company. Include a
brief industry analysis including a look at the closest competitors.
Your paper should be a minimum of TWO pages in length, double-spaced. References should include your textbook plus
a minimum of one additional credible reference. All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying citations and cited per APA guidelines
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