The nature and value of strategic management is to achieve the desired results and outcome due to careful research (environmental scanning), planning and development of a company’s strategy as well as the implementation and maintenance of it (Pearce & Robinson, 2013, p. 3).

For this week’s Assignment, you will complete a short answer on the following question:

• Why is strategy important to business?
• You will want to address the main components (three-tier process) of the strategic management process while discussing the importance of strategy for business.

Reference:

Pearce, J. A., & Robinson, R. B. (2013). Strategic management: Planning for domestic & global competition (13th ed.). New York, NY: McGraw-Hill.

Assignment Checklist:

• Explain the concept of the strategic management (three-tier) process.
• Discuss the importance of having a future oriented plan.
• Discuss the organization’s vision, mission, purpose, philosophy or goal.
• Discuss the strategic process as input for future decision making.

Your project should be double-spaced, citations should use APA style, and it should be 2-3 written pages in length, not including the formal title page and references page.