Hello
this is the answer form the manual solution so I need you to rewrite the answers by your own words (way )
. Some of the possible strategic factors to consider are:
Re: The pumps:
- Will the sale of pumps introduce Martens to new markets and new customers that might benefit other product lines?
- Can Martens compete in the marine pump market? How competitive is this market, and what are the CSFs that are likely to lead to success for Martens?
- How reliable are the estimates used to develop the predictions for revenues and costs for the pumps? How reliable is the market research that predicted growth in pump sales?
- Will the sale of pumps affect Martens’ image in either a positive or negative fashion? For example, will Martens’ current customers view Martens as a high quality/innovative manufacturer of pumps?
- How long is the expected growth in pump sales expected to continue ?
- Re: The purchase of attic fans from Harris Products:
- What are the alternative uses of Martens’ production capacity, in addition to pumps and attic fans that might produce higher contribution?
- How reliable is Martens’ information that Harris is a reliable producer of quality products?
- How will Martens’ customers react, if at all, to know that the attic fans are not manufactured by Martens?