MEMO Assignment
January 11, 2021
research methods unit 2
January 11, 2021

Lululemon case analysis

please read the case and answers three questions about 1.5 to 2 pages

1. Conduct a value chain analysis, and discuss why lululemon has an advantage over competitors?

2. Define lululemon’s tangible and intangible resources. What is (are) the company’s source(s) of strategic competitiveness? How does the company vision affect its ability to achieve organizational objectives?

3. What recommendations can you make to improve lululemon’s likelihood of success?

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