Chapter 17 Assignment

Watch one hour of prime-time TV and answer the following questions:

How many minutes were devoted to advertising?

How were these ads distributed throughout the hour?

How many commercials were 60 seconds long? 45 seconds? 30 seconds? 15 seconds? Were there any other commercial lengths?

Was the same product advertised more than once during the hour? Were the commercials identical?

In a “pod” of several commercials, do you feel that one position is strongest? Is being first the best? Is being last the best? Why?

How well do the commercials fit with the program? Do the programs and the products have similar target markets?

Make sure you note the name of the program and the date/time watched.

Be prepared to discuss findings with class. This will be turned in as part of your in-class grade.