To assess your ability to:
When using a variety of different media channels in your advertising, it is important to make sure that each is being used effectively and that your investments in each are appropriate to the returns they bring in. The marketing dashboard is a metaphor that can be used to explain the measurement of your marketing’s effectiveness.
Consider the image below. There are four gauges that provide the driver with important information. Which is the most important? The speedometer is a good bet, given that it is the largest and in the center. Other important gauges show how hard the engine is working (tachometer) how much fuel you have and how hot the engine is. There are also a number of warning indicators, lights that turn on when something is not working correctly or optimally.What is the most important measure of your marketing plan? Is it your revenue? Is it the number of guests at your hotel? Is it the increase in guests over time? There are any number of things that could help you measure the efficiency of your marketing. There are also indicators that can warn if something is not working well.
To assess your ability to:
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