Writing Assignment
December 28, 2020
Environmental Law and Ethics
December 28, 2020


  • 1. Define product positioning. What are two approaches to product positioning? Give an example of each approach.
  • 2. Assume you are manager of The Outback Steak House, a franchised restaurant that has opened at new location in St. Louis. Describe which segmentation base(s) and possible segmentation variable(s) you would use to segment its market and explain why each supports the appropriate market segmentation strategy.

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