Developing an effective marketing strategy can be tough! Without one, however, a small business will be fighting for survival. Read through the example provided. Develop an overview for a comprehensive marketing strategy for the company and its product. Be specific in defining the product, place, price, and promotion aspects.

DAPAT Pharmaceuticals:

DAPAT, based in Nashville, Tennessee, is a small manufacturer of external analgesics (pain relievers). Its main product, called Dr.’s Cream, faced this marketing challenge: In competition with much larger makers of over-the-counter remedies (such as Ben Gay), it had to find some ways to attract customers despite having only a small advertising budget. Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method: 3 sources. Page-length requirements: 2 pages.