Communication Situated Practices questions
January 5, 2021
Theories of Crime Causation
January 5, 2021

Marketing Development Strategy

Developing an effective marketing strategy can be tough! Without one, however, a small business will be fighting for survival. Read through the example provided. Develop an overview for a comprehensive marketing strategy for the company and its product. Be specific in defining the product, place, price, and promotion aspects.

DAPAT Pharmaceuticals:

DAPAT, based in Nashville, Tennessee, is a small manufacturer of external analgesics (pain relievers). Its main product, called Dr.’s Cream, faced this marketing challenge: In competition with much larger makers of over-the-counter remedies (such as Ben Gay), it had to find some ways to attract customers despite having only a small advertising budget. Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method: 3 sources. Page-length requirements: 2 pages.

“Get 15% discount on your first 3 orders with us”
Use the following coupon

Order Now

Place Order

Hi there! Click one of our representatives below and we will get back to you as soon as possible.

Chat with us on WhatsApp