Topic: Read the Marketing in Action case at the end of Chapter 11 (Real Choices at Target, pg. 372).

Locate and read at least two credible news articles about Target’s stock-out problems (show the links of new articles or websites you chose). Briefly summarize the articles with particular attention to the causes of the problem and the effect on consumers and profits.

What do you think about Target’s decision to reduce the number of brands and varieties of product options on the shelves? Do you think this strategy will improve the stock-out situation? How will customers respond? What about their suppliers?

What would you do if you were in charge of supply-chain management for Target? How would you respond to the unfavorable publicity?