In this assignment, you will evaluate pricing and retail strategy. In this essay:

• Choose a company (it cannot be your portfolio project company). Make sure to choose a company that you are familiar with and one that you have not used for other modules in the course.
• Describe and evaluate a company’s pricing and retail strategy.
• Include analysis of the current market situation and the competitive strategy.

Be sure to cite at least three credible outside sources and apply the concepts presented in the textbook regarding pricing and retail strategies. (The CSU-Global Library is a good place to conduct your search for outside sources.)

Your paper should be 2- to-3 pages in length, well written, and formatted according to CSU-Global Guide to Writing and APA Requirements. Use the CSU-Global library to find references.

Note: Choose between these companies: IKEA, ROSS, Burlington Factory, or TJ Max