Group-based Assignment
This assignment is worth 30% of the final mark for MKT202e Marketing Management.
The cut-off date for this assignment is 10 October 2017, 2355hrs.
This is a group-based assignment. You should form a group of 4 members from your seminar group. Each group is required to upload a single report to MyUniSIM via your respective seminar group. Please elect a group leader. The responsibility of the group leader is to upload the report on behalf of the group.
It is important for each group member to contribute substantially to the final submitted work. All group members are equally responsible for the entire submitted assignment. If you feel that the work distribution is inequitable to either yourself or your group mates, please highlight this to your instructor as soon as possible. Your instructor will then investigate and decide on any action that needs to be taken. It is not necessary for all group members to be awarded the same mark.
This assignment covers materials studied in Units 1, 2, 3 and 4. You should review all your materials in the text book and study units before commencing on this assignment.
The total length of the report should not exceed 3,500 words, excluding the cover page, table of contents, references or appendices. Please use font type Times New Roman, font size 12 and 1.5 spacing in your report.
Important Note: Grading of TMA/GBA/ECA Submissions
Marks awarded to your assignment are based on the following guidelines:
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) Page 2 of 6
MKT202e Group-based Assignment
1 You can find a short tutorial on the APA formatting and style guidelines here: https://is.gd/mgEOnC . Additional details (pertaining to tables and figures) can be found here: https://is.gd/O4vDdT .
****PLEASE ONLY DO QUESTION 1A & 1B. DO NOT DO THE REST.
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