4. MARKETING MIX ANALYSIS (11-14)
- 4.1. Branding: Please provide details about the branding of the product in the context of this new market. (PAGE 11)
- 4.2. Pricing: How much is this going to cost for the customer? Why? (PAGE 12)
- 4.3. Place: Please discuss the distribution approach that you would use. (PAGE 13)
- 4.4. Promotion: Please discuss the type of promotional mix strategy that you would implement for this new venture. (PAGE 14)
Please analysis Rose Company in New York city.