Branding and Idea Context
Building on your project idea from MBA 515, – The idea was A Jamaica Restaurant called Jerry’s Caribbean Hut. The idea was a food truck restaurant in the charlotte, nc
write a short paper that addresses the following:
Corporate mission and how the new product or service aligns with it
Defining features of the product(s)/service(s)- which is carribbean food, mainly Jamaican food and south food
oHow the product will be marketed internally and externally
oHow the company is differentiating from competition
oAlignment of pricing with market position and corporate mission
Your substantiated opinion of brand effectiveness
Defining Product Or Service Need
For your idea, continue your paper by addressing the following:
Behavioral and/or lifestyle demographics of the targeted consumer
or buying style of organizational buyer and why they are a good choice
What unsatisfied need the product/service fulfills
How the customer/buyer seeks information to fill the need
How the product is purchased (characterize the buying situation)
Why your chosen target market is the best choice
Pricing Using the idea that you have chosen, finish your paper by covering the following:
Explain the fixed and variable costs and how these fit with the company’s short
-and long-term goals.
Use a narrative with a table to show calculations for cost categories.
Provide reasonable estimates for each of the categories.
Specific or in-depth financial analysis is not necessary.
Examine competitors’ pricing and explain reasoning for differences
Estimate how much you think the target market is willing to pay for your product/service.
Is this due to preferences for social responsibility, ethical behavior, or other intangibles?
What pricing strategy (skimming, penetration, economy, or premium) is most appropriate and why?
Guidelines for Submission:
Milestone One should utilize double spacing, twelve point Times New Roman font, one inch margins, and
discipline- appropriate citations.
It should be eight to ten pages in length and follow all APA formatting requirements
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