THE MARKETING PLAN CREATE FOR WHITEWAVE FOODS COMPANY ; BRAND :SILK ; PRODUCT :NON DAIRY SOY ICE CREAM A well written marketing plan upon which an organization can execute is the concluding project for this course. Your marketing plan will be based on a real life, publicly traded company. You will take on the role of CHIEF MARKETING OFFICER for this company. GRADING RUBRIC MARKETING PLAN HAS BEEN ATTACHED , AND MARKETING PLAN TEMPLATE AS WELL. PLEASE FOLLOW THE MARKETING PLAN TEMPLATE . YOU NEED TO DO WORD FILE FOR THE MARKETING PLAN WITH APA FORMATTING AND POWERPOINT SLIDES.