Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:

• Executive summary
• Company overview
• Situational analysis
• Objectives or goals, usually according to strategic plan and focus
• STP (market/product/customer) analysis
• Marketing mix
• Financial projections
• Implementation plan
• Evaluation and control metrics

Note: First company option for my marketing plan is Dutch Bros

Second company option is IKEA

It’s up to you which one you want to use. If you have any question just let me know.