Finance 571
January 11, 2021
Communications plan- paper 1000 words
January 11, 2021

Marketing push and pull method

Push and pull promotion are the two promotion mix strategies that marketers use.

For your assignment, you will need to do the following:

  1. Describe both the push and pull promotion strategies.
  2. Research two companies that are making successful use of both promotion mix strategies (larger companies typically use both).
  3. Describe the activities of the companies and why you believe they are successful with their strategies.

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