Please answer each question in 150 words minimum. Cite your references and match each reference with each question.
Q1. Marketing Management
Review the various jobs in the marketing organization. What areas appeal to you and why?
Q2. Sustainability and Corporate Social Responsibility
In the last decade or so, sustainability has become a major factor in corporate social responsibility. What is sustainability? How do companies attempt to be sustainable? On what dimensions do programs that judge corporate social responsibility and sustainability do so?
Q3. Controls in Marketing Plans
For a marketing plan to be successful, there must be controls built in to evaluate the progression of the implementation of the plan. What are some of those controls?
Q4. Internal Marketing
What is the purpose of internal marketing? How does it play out? How does it relate to the other components of holistic marketing?Why is it important?
Q5. Cause Marketing
What is cause marketing? What are some of the most successful cause marketing programs? Why were they so successful?
Q6. Marketing Practices
What are important trends in marketing practices?
Q7. Responsible Marketers
How can companies be socially responsible marketers?
Q8. Marketers Need to Succeed
What do marketers need to do to succeed in the future?
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