Purpose of Assignment
The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario’s dilemma.
Resources: Marketing: Ch. 3: pg. 72-92; Ch. 8: pg. 207-227
Choose a company whose products you are familiar to use as the example for this exercise.
Design a mock up (sample) survey to gain primary data about your market.
Write a 500 to 700 word essay
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook.
Hi there! Click one of our representatives below and we will get back to you as soon as possible.