This part of your Marketplace Live simulation assignment is individual. You will present the content to your team members and determine an appropriate digital marketing plan to include in your Marketing Plan assignment.
At this point, your team has developed a Marketing Plan to support your marketing division and justify an additional capital investment from corporate headquarters to move forward. Digital marketing is a critical part of marketing strategies today because of the prevalence of social media and other web-based technologies, online media outlets, and mobile Internet and applications.
Based on the current position of your new division in the simulation and your goals for coming quarters analyze the
market research data, (ATTACHED)
and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 600-750 words, address the following:
You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.
APA formatting required, assignment uses rubric (attached), please make sure to answer all parts in rubric
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