1. Mini Case Study 2: You Are a Health Care Marketing Manager

As marketing manager of a leading health care organization, you are developing a marketing strategy to inform potential patients about how you provide the best patient experience. As part of your strategy, you will use the 4 Ps of marketing. Define the 4 Ps and describe how you will use each to promote your organization and build your patient base.

The four Ps are as follows:

product

price

place

promotion

This assignment should require 2 – 4 pages of text (including cover and reference pages).