Bramer Corporation’s controller, Mara, was asked to prepare a capital investment analysis for a robot-guided aluminum window machine. This machine would automate the entire window-casing manufacturing line. Mara has just returned from an international seminar on qualitative inputs into the capital investment decision and the value chain. She is eager to incorporate these new ideas into the analysis. In addition to the normal net present value analysis (which produced a significant negative result), Mara factored in figures for customer satisfaction, scrap reduction, reduced inventory needs, and reputation for quality.

With the additional information included, the analysis produced a positive result for the investment. Do you think these other factors should be included in Mara’s analysis? Elaborate on why or why not.

• Embed course material concepts, principles, and theories, which require supporting citations, along with at least one scholarly peer-reviewed reference to support your answer unless the assignment calls for more. Keep in mind that these scholarly references can be found by conducting an advanced search specific to scholarly references.
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