I. Executive Summary (ES): Use 100 -150 words to outline briefly the most important findingsand recommendations of your analysis. Please, note, the ES is different from an Introduction. Even though it is placed in the beginning of the assignment, it is written last
Make an evaluation on whether or not there is a strategic fit between the company’s environments and the strategy/ies the company is using. You can also recommend other strategy/ies that may be appropriate given the particular external conditions and internal strengths and weaknesses of the company.
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