Please rewrite with scholarly references and Keep the main goals of the content the same please and include ideas referenced to the graph included?

————–

VRINE

Firm A seeks to gain competitive advantage by exploiting our variety of vehicles. We are aware that not all firm’s resources and capabilities are equal, and seek to exploit ours to be as successful as possible. To analyze our resources and capabilities and ensure that we are utilizing them to the best of our abilities, we will analyze them according to the VRINE Framework.

Firm A knows that our resources and capabilities include our leadership, our differentiators, our saturated distribution and dealership coverage, our technological capabilities, and our brand image of quality.

The VRINE Framework is described below:

Value

To test Value, Firm A has asked if our resources and capabilities assist in meeting market demands or protects against uncertainties.

Rarity

Rare resources provide an advantage to any organization through the ability to design a firm’s competitive advantage, such that competitors have difficulty imitating them. To analyze this, Firm A’s resources must be relative to demand to sustain above normal profits.

Inimitability and Non-substitutability

Similar to rarity, competencies and resources that are unable to be imitated or substituted provide strength to a firm’s competitive advantage. To test this, we have analyzed our abilities and resources by how difficult it would be for competitors to either imitate or substitute other resources and capabilities to yield similar benefits in an ever-changing market.

Exploitable

Notably, all of the above characteristics are unimportant if Firm A cannot successfully exploit our resources and capabilities. Exploitability is a company’s ability to get the highest value out what it produces In other words, we can utilize this resource or capability in such a way that it successfully differentiates us from our competitors. Firms who control a resource or capability but does not exploit it is likely to suffer from lower levels of financial performance and depressed market valuations.

Analysis of our Capabilities and Resources

As described above, Firm A’s resources and capabilities include our executive leadership, differentiation factors, our dealership and distribution, our brand, and our technological capabilities. In analyzing these, it becomes clear that our only resource which meets the VRINE requirements is our rarity. As individuals with unique histories and capabilities which allow us to think, strategize and act uniquely, we are rare, inimitable and non-substitutable, and exploitable. It must be noted, however, that we may not be rare relative to demand, as some of our competitors have a competitive advantage.

Our dealership and distribution coverage is thorough and has allowed for increasing sales numbers, as our firm seeks to increase market share. Firm A has an average of 70% dealer coverage in all regions, and has pinpointed the South as a particular area of growth. However, dealerships are ubiquitous for all firms and this resource is very easily duplicated. Therefore, it fails the VRINE Framework for rarity, and inimitability. Furthermore, Firm A has struggled with a low dealership rating, indicating that we are not exploiting our dealerships as we should.

Brand Image

Firm A has focused on our focused brand image as providing safe and quality vehicle at a reasonable cost as a valuable resource. Furthermore, we have utilized microsegment studies to identify our target audiences. We have done this through advertising, promotions, and increasing our technical capabilities. This has included not expanding by launching new products at this time, and forgoing other improvements that would have weakened our brand image.

This has allowed us to craft a resource which is very helpful in contributing to our sales and market share. It is, therefore, valuable. It is neither rare nor hard to emulate or substitute, though. For these reasons, it does not pass the VRINE Framework. It is exploitable, however, and we have attempted to exploit it by relying upon awareness to sell our vehicles. To strengthen our brand image further, we will strive to make it more difficult to emulate or substitute by practicing differentiation with regard to cost and quality. Our advertising will focus on communicating our unique personality, much like Coca Cola or Old Spice commercials (Marss, 2016).

Technological capabilities

Another resource Firm A possesses is that of our technological capabilities. This resource is valuable because it provides our firm with the ability to meet the market demand for family vehicles which possess attributes of safety and quality. We have crafted these abilities through various upgrades and studies, and find that our qualities make our vehicles very desirable.

It is important to note that these items can be substituted and imitated, and therefore, do not fulfill all parts of this framework. However, they have been created through unique decisions and a series of processes made by our leadership team. In this manner, they are complicated and integrated, such that quick imitation is unlikely. Firms who attempt our technical capabilities will be forced into tradeoffs, likely high costs. We can also strengthen these characteristics by pursuing patents. Patents provide legal protection to prevent others from taking our designs, and can exist in design patents, copyrights, and trandemarks (Fladung, 2005).

Fladung, R. (2005). Automobile Designs: Protecting An Investment in A Legend with Intellectual Property. Metropolitan Corporate Counsel. Retrieved on November 14, 2016 from http://www.metrocorpcounsel.com/articles/5428/automobile-designs-protecting-investment-legend-intellectual-property.

Marss, M. (2016). 18 Sneaky Ways to Build Brand Awareness. WordStream. Retrieved on November 20, 2016 from http://www.wordstream.com/blog/ws/2015/07/10/brand-awareness.

Pavlak, http://www.industryweek.com/supply-chain/better-su…