Topic: The benefits and challenges of CRM (Customer Relationship Management), highlighting customer loyalty programs

This paper should be a formally written research paper that is 3–4 pages, double-spaced, with references. You are also expected to prepare a PowerPoint presentation using the information in your written paper. Review the grading rubric to make sure that your final project/paper includes all the items needed.

Select one of these information systems:

FedEx

UPS

U.S. Postal System

Mobil Speed Pass

EZ Pass Toll System (similar to those used for NY/MA/NJ/NH, etc.)

SunPass (toll payment system used in Florida)

RFID Inventory Tracking System (used by Wal-Mart, Target, any other retail store, any government agency, any supermarket, car dealerships, or car rental company)

Catalog company’s shipping process, inventory system, or billing system

LL Bean

Lands End