Case Study
February 25, 2021
FIN571 – Discussion Questions 1 (Corporate Finance)
February 25, 2021

Phase 1: Public Relations Campaign for a New Product or Service

Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service).

Write a 200-word paper that includes the following:

  • Promotional opportunities for this product/service within your client’s company.
  • Research that you conduct to ensure that your initial approach is on target, including an explanation as to why you selected this particular approach.

Format your paper consistent with APA guidelines.

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