1. What are the various responses to a competitor’s price change?

2. What are the various channels to market and how are they interrelated and how are they different?

3.What are intermediaries and why are they important?

4. Differentiate pricing strategy setting from price getting.

5. Determine distribution strategies for consumer and organizational or industrial goods and services.

6. Distinguish between the dimensions of channel power.

7. Contrast pricing strategies and tactics and when each should or could be used.

8. How does pricing strategies and tactics change throughout a product life cycle? What are the various responses to competitors’ price changes? Remember to keep in mind what stage your product is at in its life cycle. How to sell value versus price – Video https://youtu.be/eu8dN4n_eV8