Using the attached Request for Proposal, please analyze the document as if you were in the Sales Department at a DMO. You will need to pick through the information provided to answer the following questions that are crucial to the sales process:

1.Who would be considered the DMO’s Client in this case?

2.What do the attendees of this conference do for a living? Be specific, list industry segments for both “planners” and “suppliers”

3.Why do attendees choose to attend this conference? Think holistically – why would YOU want to go to a conference?

4.What dates are being considered for this opportunity? (I know it’s slightly out of date! :))

5.The RFP lists a lot of reasons for / benefits to a destination for hosting this event – in your own words, how would a destination benefit from a conference like this choosing their city?

6.How many total room nights is this conference?

7.As you look through the “required support” section, what 2 things jump out to you as potential “hot buttons” for a destination?