For this Case Study, you will need to use your knowledge of DMO Marketing to help the region of Catalonia Spain connect Tourists with their local, awesome, food offerings. A successful concept based on this case will help reduce the current overtourism situation in Barcelona, create a sustainable flow of visitors to the outer cities & towns, highlight the unique offerings of the region, and provide the visitor with a memorable experience.
The sky is the limit for your solution – however remember that this solution will need to be implementable.
After reading the case, please draft a 2-3 page proposal to the Catalonia Tourism Board highlighting your ideas and strategies to aid their efforts.
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