In your main discussion post, introduce your potential business opportunity or chosen company (already established or new). Describe the general industry and market domain of the business opportunity or company. In doing this, here are some directions to guide your answer:

• Describe the purpose of your company, its reason for existence in the marketplace, and other general information about the organization, operations, marketing, finance, and technology.
• Discuss some of the key factors of the market domain that you discovered in your research that affect your company.
• Discuss briefly how these factors affect the marketplace and impact your company (these key factors should represent a variety of factors and not just one source, such as technology or changes in supply of natural resources).