** Two Assignment Project ** ** All Details Attached**

1 PowerPoint Presentation and 1 Written Essay

MGT-452-3409-Managerial Communication-3409-09/2017

Week 5 – POWER Method Presentation

Choose a mid-sized company or organization in which you will assume the role of an executive-level manager. This may be a real organization or one you create.

(You will use this organization as a basis for the Week 7 assignment so you may wish to consider that project in your selection).

Prepare a PowerPoint® presentation proposing the creation of a social media policy for the organization including the following:

• A description of a real or fictional scenario in which customers’ and/or employees’ social media activities have reflected negatively on the organization.
• The background of why you are making this proposal
• How social media is changing your organization’s business communication
• Considerations about how to balance the interest of employees versus the public image of the organization
• Examples of how other organizations have addressed this issue
• Details of how such a policy will be implemented and enforced

Your presentation’s organization and content should reflect the P-O-W-E-R method explained in Week 5 Video 4 (Notes attached – Wk5 V4)

Prepare at least 8 slides (excluding title and references slides) with detailed speaker notes of approximately 75 words per slide. Your speaker notes should reveal your reasoning behind your proposal.

Include a minimum of three scholarly sources

MGT-452-Managerial Communication

Week 7 – Creating a Strategic Internal Communication Plan

Use the company or organization you selected for the Week 5 social media policy assignment.

Design a comprehensive Internal Communication Plan for this same organization based on what you have learned from course content and other research.

Create a business proposal for an Internal Communication Plan of approximately 800 words including the following:

• Explanation of why an Internal Communication Plan is needed (You may wish to assume that an internal communication audit has been completed.)
• The overall strategy
• The implementation process
• Ongoing support and alignment
• Organizational goals
• Roles of key players
• Communication flow
• Necessary resources
• Evaluation measures

Key indicators of mastery:

• Application of course material about Internal Communication Plans
  • Why are they needed?
  • How are Internal Communication Plans different (in purpose and audience) than an external communication strategy?
  • What role would a communication audit play in the development of the plan?
• Properly identifies the Who, What, When, Where, How, and Why elements of an internal communication plan
• Anticipates necessary resources (both physical ones such as money and manpower, but also leadership support as a “resource”)
• Provides a framework for how to assess its effectiveness

·Include a minimum of three scholarly sources