Product Life Cycle Stories

Introduction, growth, maturity and decline. Every product has a life cycle story waiting to be told. In this interactivity, you’re going to document the story of a product, product category or brand that has progressed through the four product life cycle stages.

Guided Response:

2. Identify an appropriate product, product category or brand.

• One that has moved through all phases of the life cycle
• Do a web search for dead brands or product fads. Or use this article about bygone tech (Links to an external site.)Links to an external site. for inspiration.

3. Research your brand/product/category to answer the following:

• The approximate timing of each life cycle phase
• The key events that marked the start or end of each phase
• Use at least three sources