Develop a product strategy that supports the presentation and sale of a product to potential customers. You will need to choose both a product and a target customer demographic, but the focus of your assessment is on how the product should be presented.
Choose and get to know a product. Decide whether you will explore a product, service, or product solution. This may be something you have sold, plan to sell, or would be interested in selling. Get to know the product thoroughly, along with how it is used (and sometimes misused) by customers. It is also important to understand how your product compares with others on the market. Not only must the salesperson be well acquainted with all product features, he or she must also be able to link each feature to a particular consumer benefit. You will also want to take into account the age and life cycle of the product for the product strategy to be effective.
Choose a target customer group. Although the customer is not your focus for this assessment, it is always best to know who you are selling to. Select a specific customer demographic, and be prepared to defend your choice. It is usually best to select a broad category, such as blue-collar neighborhoods, customers on a budget, or status-seekers.
Begin by identifying the product, service, or product solution that you would sell, and briefly describe the customer demographic you are focusing on. Then provide the following:
(You may complete the requirements of this assessment in any order you wish. You do not need to follow the listed order.)
Hi there! Click one of our representatives below and we will get back to you as soon as possible.