Please follow directions as stated
January 5, 2021
Individual Project 2
January 5, 2021

Professional Selling and Sales Promotion

You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.

Scenario

The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport Company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car s haring business, visit the websites of competitors of U Drive Transport:

● Research “car sharing” on the Internet and research two competitors in this industry.

As the new marketing associate for U Drive Transport, you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering. Additionally, you must provide training on the seven steps (slides #4

–10) of the personal selling process located in your text (Chapter 17) and in the steps below.

Follow the directions for executing this Assignment.

Make sure you either have a built-in microphone in your computer or a headset with working microphone in order to able to complete this audio visual presentation Assignment.

Directions for Executing this Assignment:

Watch the Video on U Drive Transport: Click Here

Choose whichever software program you prefer to create your audio visual presentation.

You may use PowerPoint with audio if you so choose

Review the following document: Explaining a process

Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing perspectives on the following topics to train new account managers and sales representatives:

Slide 1: Overview of the U Drive Transport brand

Slide 2: Three features and benefits of the U Drive Transport product offering

Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide on Traditional or Relationship Selling and explain)

Slide 4: Step 1 in the personal selling process: Generating Leads

Slide 5: Step 2 in the personal selling process: Qualifying Leads

Slide 6: Step 3 in the personal selling process: Approaching the Customer and Probing Needs

Slide 7: Step 4 in the personal selling process: Developing and Proposing Solutions

Slide 8: Step 5 in the personal selling process: Handling Objections

Slide 9: Step 6 in the personal selling process: Closing the Sale

Slide 10: Step 7 in the personal selling process: Following Up

If using PowerPoint add your audio explanation. You can access simple instructions here.

Submit your PowerPoint audio visual presentation to the Unit 9 Dropbox for grading.

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