Please which the video and provide a short answer for each question.
https://fod.infobase.com/p_ViewPlaylist.aspx?Assig…
1. What challenges does Ryanair have? Focus on the external threats and internal weaknesses of the airline.
2. Discuss how Ryanair uses its functional competencies to pursue its business-level strategy. Focus on the airline’s value chain functions e.g. purchasing, operations, marketing & sales, customer service etc.
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