You Must use attached material!!

Read the following case scenario:

Susan Smart and her husband Max love to bake. They also love to travel. After a recent trip to Egypt the couple returned to their home anxious to try to duplicate the two desserts they had found, Umm Alli and Qatayef. Umm Alli is a phyllo pastry layered with milk, double cream, and nuts (sometimes, raisins or dates are added). The dessert is baked in a large pan. When done, the dessert can be cut into bars much like brownies. Qatayef, on the other hand, is like Pierogis. They are crescent shaped dough pockets stuffed with double cream, nuts or custard and baked. The treats are very popular in Egypt and frequently sold by street vendors. They are often accompanied by coffee. Drinking coffee is a favorite Egyptian past time and social activity, one that has become popular in America as well.

Susan and Max live in Athens, Georgia. As college professors at University of Georgia, the couple feels handicapped by having to travel in the summer when travel is most expensive for Americans. Also, the couple’s teaching contracts obligate them to teach at least two summer classes. They are eligible to take one year off every seven years for sabbatical leave. In addition, the couple must show evidence of scholarly work at the end of each year (i.e. book, community clinic service, journal, documentary, etc.). The couple has often thought that they would love to start a small business so that they could have more flexible travel plans. “Truthfully,” Susan says, “we would be truly happy if we had the money and the time to travel.”

The last trip abroad gave them a great idea – Why not start a mobile coffee café that sells Egyptian coffee and desserts? They could get a small food truck and set up tables and chairs outside the truck bringing them inside at the end of the day. Susan and Max could move the truck around the city working the hours they wanted and build a broad customer base between the college and downtown businesses. They believe that this concept is a great new twist on a café.

The couple loves the café idea and have decided to consider moving forward by researching the commercial viability of the business. They start by consulting other small business owners in the area and made an appointment with the local Small Business Association (SBA) and SCORE, a non-profit associated that helps small businesses get started. The couple wants to gather the critical data needed to determine how best to prepare for opening “Egyptian Delights”. Susan and Max uncovered the following facts and articles in researching their business opportunity.

Information:

• 79% of first year small businesses succeed. 50% of all small businesses fail after five years and 33% survive after 10 years in business
• Small business is the backbone of Athens, Georgia’s local economy

Articles:

Do you remember the enthusiasm? (2013, October 1). 50 food truck owners speak out: “What I wish I’d known before starting my food truck.” Retrieved from https://foodtruckr.com/2013/10/what-i-wish-id-known-before-starting-my-food-truck/

Food trucks are advertised as (2016). The complete breakdown of food truck operation costs. Food Truck Empire. Retrieved from http://foodtruckempire.com/how-to/costs/

Newtek (2013, February 26). 7 habits of great small business owners. Retrieved from Forbes at https://www.forbes.com/sites/thesba/2013/02/26/7-habits-of-great-small-business-owners/#7c1523f334b3

Productivity Teams (n.d.). 11 challenges startups face. Teamwork.com. Retrieved from https://blog.teamwork.com/11-challenges-startups-face/

Small Business Information, Insight and Resources (2017). Answers to the 20 Most Frequently Asked Question About US Small Business. Retrieved from https://smallbusiness.com/selling-to-small-business/small-business-statistics-2016/.

Are you living the dream, or are you living a hectic nightmare? (2014, July 8). Successful entrepreneurs’ secrets to mastering work-life balance. Open Forum Retrieved from https://www.americanexpress.com/us/small-business/openforum/articles/successful-entrepreneurs-secrets-to-mastering-work-life-balance/

Small Business Trends (2015, April 20). 3 challenges small business owners face. Retrieved from https://smallbiztrends.com/2015/04/3-challenges-small-business-owners-facee.html

Tools for New Entrepreneurs. (2016, January 7). 8 Challenges Facing the New Entrepreneur. Retrieved from https://www.entrepreneur.com/article/254721

Step 1:

The Smiths have come to you for advice because they heard you are a small business consultant and business owner who can help explain some of the concerns that their preliminary investigation has revealed.

Below is a list of considerations for further research and development. address these consideration by researching and then putting your findings in a report.

Topics to cover:

Challenges Facing a Startup Business: Currently, the Smarts make a combined income of $140,000 after taxes from their jobs at the University of Georgia. Explain the challenges the Smarts can expect with starting the business in relation to lifestyle, marriage, time management, obtaining health insurance and personal finances.

Building a Team: The Smarts have made it clear that they don’t just want to hire employees but are interested in hiring a team for the Café? Explain why it is important for the Smarts to use a team approach and give a minimum of three examples of specific areas in the business where a team approach can yield improvement.

Marketing:The Smarts know they can create a great product that will be appealing to the public. The Smart know they need to capture the attention of the customers, which is why they believe Egyptian Delights is a good name for the business. However, they want to be sure to have an appealing name and would like know what different marketing tools can be used to determine the best possible name for the business. The Smarts are interested in learning about different tools so it is important not to limit the options to the same methodologies.

Secondly, the Smarts need advice on how to promote the café, its products and how to develop the brand. Explain how the Smarts can use the 4P’s to market the café, its products and build Egyptian Delights’ brand.

Operation Management: In reviewing your notes, you realize that the Smarts have overlooked operations management. You know this is an important area of focus for the business. Explain to the Smarts the definition of operations management and why it is important to their particular business. Explain how attention to operations management impacts the success of the business in terms of employee retention, inventory management, quality control, customer satisfaction and profitability.

Step 2: Write the Report

APA Format

Create a Word or Rich Text Format (RTF) document using 12-point font. A report is left-justified with no indentations of paragraphs. Single spaced with double space between paragraphs to make the memorandum easy to read.

The report will be between 2-3 pages in length excluding the title page and reference page. In business, writing must be concise, easy to read and free of writing and grammatical errors.

You are required to use in-text citations and the associated reference will appear in a reference list at the end of the memo (on a separate page).

Use the following in completing the project:

• Title page with the title, your name, course number and name; date, and the instructor’s name;
• Overview (brief summary that tells the reader what the report is about; identifies the purpose and the important features of the report).
• Background (paraphrase and do not copy/paste from the case scenario)
• Discussion (covers the elements of the considerations)
• Conclusion (brief, clearly written and specific as to the major features discussed in the report)
• References (separate page)