Integrating Marketing Concepts MKG310
January 14, 2021
Goals, IT Strategy, and Sustainability
January 14, 2021

Reframe Healthcare Policy to Help Educate the Public

Week 8 – Assignment: Reframe Healthcare Policy to Help Educate the Public

Instructions

Consider the following scenario:

As a respected healthcare professional, you have been invited to speak at a local town meeting to help educate the public on current events in healthcare policy. Some of your attendees may be knowledgeable regarding these current events, but some may not. Prepare a PowerPoint presentation demonstrating your understanding of current healthcare policy analysis and development using the concepts learned in this course.

At a minimum, be sure to include the following:

Assess the current healthcare system with regards to organization and performance.

Describe and interpret any identified social disparities.

Outline competing agendas with regards to healthcare and provide recommendations for effectively working together.

Provide specific examples where appropriate.

Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.

Support your presentation with at least five scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included.

Length: 15-20 slides (with a separate reference slide)
Notes Length: 150-200 words for each slide

Be sure to include citations for quotations and paraphrases with references in APA format and style where appropriate. Save the file as PPT with the correct course code information.

The following rubric applies to the grading for this Signature Assignment.

Grading Rubric

Criteria

Content (15 points)

Points

1

Assessed the current healthcare system with regards to organization and performance.

5

2

Described and interpreted any identified social disparities.

5

3

Outlined competing agendas with regards to healthcare and provided recommendations for effectively working together.

5

Organization (5 points)

1

Organized and presented in a clear manner. Included a minimum of five scholarly references, with appropriate APA formatting applied to citations and paraphrasing. Presentation is 15-20 slides long.

5

Total

20

Pleases visit this website for additional help:

Chinitz, D., & Rodwin, V. (2014). What passes and fails as health policy and management.

Soroka, S., Maioni, A., & Martin, P. (2013). What moves public opinion on health care? Individual experiences, system performance, and media framing.

Tanenbaum, S. (2013). Reducing variation in health care: The rhetorical politics of a policy idea.

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