Task 1: Choose and Research a Different NPO Client
In order to complete this task:
Non-profit organizations (NPOs) usually have a set of messages they deliver. For instance, the American Heart Association promotes several messages: exercise your heart, eat a healthy diet, don’t smoke, and donate to us, just to list a few. You will focus on one (1) message or “big idea” for this task.
You will select a NPO client and a single message to focus on. Finally, you will locate and post three (3) articles, ads, commercials, posters or other sources that explain your client’s message.
On the discussion board below, under the heading Task 1, post the name of your NPO client as well as a 2-3 sentence explanationof the message you selected. Finally, using active hyperlinks, share at least three sources. For each source, please give a short, one sentence explanation per source describing how the source explains or delivers the message for your NPO client.
Task 2: Media Creation
In order to complete this task:
This assignment is another job simulation project for the MCT course. In this hypothetical job, you have been hired by a new client to create a media asset that can be used to deliver a message for a campaign. You selected the non-profit organization (NPO) that you’d like to have as your client for this project and you get to decide which of their messages you’d like to deliver with your creation.
Please do not copy, mimic or duplicate media assets already being used by your client- try to use all original content. You were not “hired” to reproduce campaigns they’ve already executed.
You will choose one of the following media assets to create for your client:
The media assets you create should be designed with the sole purpose of promoting your client’s cause. Often, a non-profit organization has several messages or big ideas they promote. You will select one of these messages or big ideas to promote with your project.
You do not need to submit each asset in this list. You are only responsible for one of the assets listed above. In addition, this is a sandbox activity. In this certificate program you are not expected to be an expert asset creator. Select the asset you would be most comfortable with and do your best. If you are new to creating your chosen media asset, get started early so you have time to practice before creating this project.
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