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February 25, 2021
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February 25, 2021

Sales Communication using personal communication assessment

Review the results of your personal communication style from the assessment you took in Week 1. This is attached!! Please review prior to writing the paper.

Write a 1,050- to 1,400-word paper that explains each stage of the consumer decision-making process and the importance of effective sales communication at each stage of the process.
Discuss how different communication styles may affect selling relationships.

Include the following:

  • Stages in the consumer decision-making process:
  • How does consumer behavior affect the sale of the product?
  • How would you follow each step of the AIDA model to assist a consumer through his or her decision-making process?
  • What is the importance of effective sales communication at each stage of the process?
  • How would you adapt your personal communication style to sell to a business, as opposed to selling to a consumer?
  • Your personal communication style:
  • What are characteristics or traits of your communication style?
  • Where do you think you fall on the sociability and dominance continuum?
  • What are some examples of how your communication style could both benefit and hinder your selling relationships?
  • How will you overcome communication-style bias?

Format your assignment according to appropriate course-level APA guidelines.

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