Section 2 – SWOT Matrix

Complete a SWOT analysis using your resources and course materials as a guide. There must be at least 3 entries in each category (3 Strengths, 3 Weaknesses, 3 Opportunities, and 3 Threats).

Section 3 – Area for Improvement Statement
Now that the SWOT Analysis has been completed, an area for improvement must be identified. The area for improvement could build on a Strength, rectify a Weakness, capitalize on an Opportunity, or address a Threat. This section must include what the area for improve will be, which element of the SWOT it addresses, why it was selected, and the potential impact after the improvement is complete. This section should be approximately 2 pages.