Note: This course has major project assignments that will be due in Weeks 3 and 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and other work for those assignments earlier than the week in which they are due.
In the course project, you will analyze the corporate strategies of several organizations. In Weeks 1 and 2, you will be looking at GE. In Weeks 3 and 4, you will be looking at Alibaba. In Week 5, you will be looking at your own organization. Every week, you will analyze particular elements of an organization’s corporate strategy, eventually producing an integrated analysis of your own organization in the final week. Your textbook readings will help you identify the organizations’ corporate strategies. Use the South University Online Library to research the firms, the Hoover’s database is a good place to start.
Begin by downloading the Course Project Guidelines . From the Guidelines, you will gain an understanding of what will be required in the Week 5 paper. For the Week 5 work, you may select your own organization or a different one (with instructor approval) as the subject of the final paper. Be sure to contact your instructor early in the course if you have questions about whether the organization you intend to use in Week 5 is adequate for the project.
For this week, analyze GE’s corporate strategy. GE is moving away from some of its financial services emphasis and strongly into the healthcare field. Focus on GE’s healthcare strategy. Begin your paper with a one or two paragraph background about GE so that anyone picking up the paper would learn something about who the organization is and how they are involved in the healthcare field.
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