412 case module 3
February 27, 2021
Module 3: Discussion Forum
February 27, 2021

Strategic initiative for Bellamy’s Organic

Q 2: Propose ONE new strategic initiative for the organisation to implement. The organisation (Bellamy) is currently considering its market development in China. Thus, propose your strategic initiative around Chinese market development. Describe the contents of your strategic initiative in details. [1k words]

SEE attached ppt: Refer to slide 22 – 26
international strategies: most likely export strategy [find info to backup]
modes of entry: maybe exporting, joint venture [find info to backup]

Pls do not write in a report style and exclude introduction, conclusion, all those. Only needs q2 (my part) done.

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