agenda setting
January 11, 2021
Module 7 Individual Research Data Analysis Discussion
January 11, 2021

Strategic Marketing – 5000 words

Identify a marketing-related problem or opportunity within your organisation. You have

two options:

(A) Focus on a current marketing problem or opportunity, propose a course of action

likely to deliver value to the business, and describe the implementation and expected

impact of the proposed course of action.


(B) Focus on a past marketing problem or opportunity, describe and critique the

course of action taken at the time, and propose further action.

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