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Strategic Plan, Part 1: Environmental Scan

You will perform an environmental scan for your target company.

Choose an organization: I chose a made up business which is called ” Real Estate Consultant Firm” which will be located in Houston, TX.

Write a 1,050-word minimum environmental analysis in which you include the following: (Write the paper with first-person (I) language, assuming that you are the person who is writing the plan for your future business).

  • Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
  • Evaluate the company’s external environment.
  • Assess the company’s general environment.
  • Evaluate the organization’s industry operating environment.

Format your paper according to APA guidelines.

Use headers to identify each section asked to write about, reference and in-text citations according to the APA format.

Please follow the attached grading guide to make sure you are going to meet the requirements of the paper.

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