Strategic Plan Part I: Proposal of a New Division
Strategic Plan Part 1: New Product or Service
Instructions:
In this course you will be asked to start your own fictitious business OR a division in an existing, well-known Fortune-500 company (the company will be assigned to you by the Instructor.) Your individual assignments for weeks 2-5 will be to report various aspects of the business (or Division) you created.
VERY IMPORTANT: Each week, you must use the TEMPLATE provided by the Instructor for your Strategic Plan paper.
Choose a new business – selling a product or providing a service – you would like to start. Avoid non-profit businesses. Be realistic – although the business you will be starting is on paper, it should still be a real business, which you can visualize clearly. (OR, propose a new product or service for an existing, well-known Fortune-500 company.)
Write a paper of 1,200- to 1,400 words in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following BY USING THE TEMPLATE supplied by the Instructor:
• Define your business, whether a product or service, and your motivation to start that particular business.
Cite two references from the textbook.
Format your paper using the template provided. Remember to use various levels of headings.
TEXT BOOK
Strategic Management: A Competitive Advantage Approach (16th Edition)
BY: Fred R. David & Forest R. David
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