Strategic Plan Part III: Balanced Score Card and Communication Plan Instructions.

New Division: “Marketer”- This division is created to solely focus on marketing “Google’s” products and services.Marketer will utilize the internet as their main source of advertisement. Marketer is creating an app “Google M” that will have information on Google’s products and services in one place. Consumers can download this free app in the Google play store. Marketer will also use a marketing mix that includes but not limited to free trial offers, and special pricing for loyal customers.

Create: a minimum 800-word strategic objectives summary.

Include: your balanced scorecard and its impact on all stakeholders, and the communication plan. Balance Score Card Template to be completed.

Identify: key trends, assumptions, and risks in the context of your final business model.

Develop: the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis.

Create at least three strategic objectives for each of the four balanced scorecard areas. Base your solutions on a ranking of alternative solutions including the following:

• Identify potential risks and mitigation plans.
• Analyze a stakeholder and include mitigation and contingency strategies.
• Incorporate ethical implications.

Develop a specific metric and target for each strategic objective using a balanced scorecard format.

Outline a brief communication plan discussing how you will communicate the company’s strategic objectives including the following:

• Define the purpose.
• Define the audience.
• Identify the channel(s) of communication and why you selected that channel.

Format your assignment consistent with APA guidelines.

Please note I have included the following for review in order to complete the above assignment:

• Strategic Plan Instruction
• Balance Score Card Template
• Marketer Swott Analysis
• New Division: Marketer