swot analysis on ACCOR STRENGTHENING THE BRAND WITH DIGITAL MARKETING

I NEED A 2 PAGE SWOT ANALYSIS ESSAY ON SHOULD ACCOR ADD ROOM KEY AS ONE OF ITS ONLINE CHANNEL PARTNERS? SCENARIO ASSESMENT ACCOR HAS A FINITE AMOUNT OF DOLLARS TO SPEND AND THEY MUST DECIDE BETWENN TWO OPTIONS.

FOCUS ON OWNED CHANNELS (ACCOR.COM) OR BRING IN ROMM KEY TO ITS CHANNEL MIX.

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