The REAL QUESTION of TOPIC is—— In the past manufactures dominates the supply chain, but now the supply chain is dominated by large retailers. Give two reasons why this is the case while making reference to “Power”???

Chapter 15 of the book below is the main references needed for this question:

M: Marketing

Dhruv Grewal, Michael Levy

McGraw-Hill Education, 4th Edition, 2014

**Must be long paragraphs, good information and college level***