Researching Marketing Questions
February 8, 2021
Milestone Three: Kotters Steps 5 and 6
February 8, 2021

The Expected Conduct of the Uber Drivers

Uber is largely hailed as the advent of the gig economy, which is the idea that people will not work for any one employer, but instead will work on projects for any variety of companies desiring their services. While creating a new type of entrepreneurship for individuals, it raises a host of new legal questions for companies around the law of agency.

An investment firm has asked you to evaluate Uber’s legal exposure for the conduct of its drivers.

Write an interoffice memo in which you:

  1. Summarize the main principles of agency.
  2. Analyze the circumstances under which Uber might be liable for the conduct of its drivers.
  3. Identify the steps Uber can take, if any, to limit its legal exposure for the conduct of its drivers.
  4. Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.

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